ShaveAware’s products all come from our passion for creating a better shaving experience, saving money, and minimizing the amount of plastic and water waste we create with each smooth shave. Shave better, save water, reduce waste.
Our Story
Several years ago, ShaveAware’s founder, Greg Totonelly, went on a mission to maximize the number of shaves he could get out of each disposable safety blade. He soon discovered his blades weren’t the problem—he was!
Like most wet-shavers, Greg was practicing a (decades-in-the-making) routine that actually limited the mileage he could get out of each blade. Frustrated, Greg started looking for a better solution. ShaveAware was born out of Greg’s refusal to accept only a few shaves per blade, the massive amount of plastic waste created as a result, and the amount of running water traditional wet shavers use.
Enter the ShaveAware shaving routine and RAZCLE, a new and innovative blade cleaning product Greg invented that completely optimizes the shaving routine.
Our Mission, Vision & Values
Our Mission
ShaveAware creates a cutting edge, economic and eco-friendly shaving experience for consumers through its sustainable shaving products and accessories by minimizing water use and plastic waste.Our Vision
Our vision is to make every clean shave more affordable, more sustainable, and more eco-conscious.Our Values
- Resilience
- Integrity
- Mindfulness
- Fairness & Equity
- Humor
- Courage
The Faces Behind ShaveAware
Greg Totonelly, ShaveAware’s founder, is the inventor of ShaveAware’s launch product RAZCLE (Patent Pending) a first-of-its-kind multi-bladed razor cleaning device. Greg is also the principal investigator for ShaveAware’s 6-year case study on how to attain the maximum number of shaves from a blade or what ShaveAware refers to as optimizing blade utility.
