Picture this: you’re walking in the front door of Costco and in the aisle ahead of you is a wooden pallet stacked high with box after box of fresh blister packs containing 20 Gillette® Mach3 Turbo razor blade cartridges. The price is right, so you pick up a pack. Using your old shaving routine, that pack would last you about a year and eight months. But what if that same pack could last you more than six years? With ShaveAware’s products and technique, it can.
Since 2015, shaving six days per week, ShaveAware founder and inventor Greg Totonelly has used three (yes, 3) Gillette® Mach3 Turbo blades per year. With traditional shaving techniques, most people average about 30 shaves per blade, or about one blade per month. Unfortunately, that also means Americans throw away at least 2 billion razor blades per year. By Refining the Routine with ShaveAware, Greg prevents seven blades per year from ending up in a landfill.
Now we know not all of you out there are zero waste, save the planet, crunchy granola type guys. We get that. So here’s the other thing Greg is saving—which you could be saving too: cold, hard cash.
Right now at Costco, that pack of 20 Mach3 cartridges will cost you $41.99—a little over $2 per blade refill. (If you happen to catch a sale, you might get the 20-pack for $28.99, or $1.45 per cartridge).
That means while the rest of America is spending around $24 per year on razor blade cartridges, Greg is spending just $6 per year. A savings of $18 per year might not sound like a lot, but if you’re a cost-conscious person, you’ll know that $18 per year definitely adds up over time. (It also doesn’t take into account other savings like the time and effort it takes to go out and buy more blister packs of refills—or the plastic waste saved by not having to buy so many packages!)
Let’s also consider the reason most of us change out our razor blades: to get a cleaner, closer shave with less irritation. Using a traditional wet shaving shaving technique, our blades get dull and dirty. It’s no wonder we want to throw them out—they’re not doing the job they were designed for! ShaveAware’s technique and tools will help you better prepare your beard and effectively clean your blade, leading to a better shave and a longer lasting razor cartridge.
So whether you want to save water, save money, reduce waste, or just get a better shave, try refining your routine with ShaveAware.