Shave. Save. Repeat.

ShaveAware is about more than just our ground-breaking RAZCLE. Our videos, articles, and FAQs are here to help you learn how to refine your routine, use our products, save water, and get a better shave. We might even go wild and share some interesting info on shaving history. Use the quick links below to go directly to a section or search for a topic.


Using and Caring for Your Beard Brush

Our Boar Bristle and Synthetic Bristle Beard Brushes, used to apply shaving butter and cream, are essential to the practice of the ShaveAware Wet Shaving Routine. While the boar bristle brush has stiffer and more dense bristles, the synthetic fiber brush is still a highly effective pre-shave prep tool. We understand some folks aren’t comfortable […]

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How many razors do you really need?

How Many Razors Do You Really Need?

Picture this: you’re walking in the front door of Costco and in the aisle ahead of you is a wooden pallet stacked high with box after box of fresh blister packs containing 20 Gillette® Mach3 Turbo razor blade cartridges. The price is right, so you pick up a pack. Using your old shaving routine, that pack would last you about a year and eight months. But what if that same pack could last you more than six years? With ShaveAware’s products and technique, it can. 

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Shave. Save. Repeat. With RAZCLE by ShaveAware

At ShaveAware, we want you to get the best, closest shave of your life without creating huge amounts of plastic and water waste—and without engaging in risky, unprotected shaving with straight blades or safety razors. I invented RAZCLE because I was tired of getting passable shaves and constantly throwing out razors. When used as part of my refined shaving routine, RAZCLE greatly reduces the water you waste shaving, optimizes your blade utilization, and gives you a better, closer shave.

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Videos & How To

Optimize Your Blade Utility

ShaveAware’s founder, Greg Totonelly, was tired of getting limited shaves out of each new razor blade. He invented RAZCLE and the ShaveAware Shaving Routine to maximize his blade utility–in other words, get more shaves out of each razor cartridge. Watch to learn how you can get more, better shaves out of each blade, too. Shave. Save. Repeat.

How to Use RAZCLE

Refining the Routine starts with our flagship product: RAZCLE. Founder and inventor Greg Totonelly demonstrates how to use RAZCLE and shows how he saves time, water, and blade wear–all while getting a better, closer shave. Shave. Save. Repeat.

Do You Know How Much Water Shaving Wastes?

Wet shaving accounts for millions of gallons of water down the drain every day. With the ShaveAware refined routine, you not only save water, but also contribute to the global movement for water conservation. Shave. Save. Repeat.

Reduce Plastic Shaving Waste

Americans alone throw away over 2 billion plastic razors and disposable razor cartridges. With ShaveAware, you can reduce plastic waste without sacrificing a great wet shave. Shave. Save. Repeat.

Most Common Questions

RAZCLE is 3D printed here in the USA in order to get the precise design necessary for optimal water flow through the device to clean blades effectively. RAZCLE is made of Nylon 12, a durable material. RAZCLE’s bottle is made of food-grade HDPE.
RAZCLE is 3D printed here in the USA.
Yes! You can take RAZCLE pretty much anywhere. Simply empty the bottle for air travel (so you don’t get in trouble for having too much liquid), and cap with the provided screw top. RAZCLE doesn’t need any special luggage, but we do recommend packing it in your toiletry or dopp kit for safekeeping.
How did you know? If you’re a social media influencer, blogger, Big Shot, Person about Town, or other shaver who’d like to partner with ShaveAware as a model or brand ambassador, please email with the Subject “Brand Ambassador.”
We’d love to talk to journalists, media outlets, blogs, and other channels about ShaveAware and RAZCLE. Drop a line to with the Subject “Media Inquiry.”

Latest Articles

ShaveAware's Beard Brush means no messy hands, which mean less water wasted.


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