A new partnership between Gillette and TerraCycle means that instead of ending up in landfills, cartridge and disposable razors and packaging will take on a new life as useful, usable products.

More than half of men ages 18-50 care about sustainability. Major shaving brands are paying attention and have announced campaigns to reduce their environmental footprint.

Saving water is fundamental to our products and the ShaveAware Wet Shaving Routine. Are you aware of how much water you use around the house?

You probably haven’t given much thought to how you shave, best practices for protecting your skin, and whether you’re giving yourself the cleanest, best shave possible. Here are seven “bet you didn’t know” truths about shaving, to help you refine your shaving routine.

Picture this: you’re walking in the front door of Costco and in the aisle ahead of you is a wooden pallet stacked high with box after box of fresh blister packs containing 20 Gillette® Mach3 Turbo razor blade cartridges. The price is right, so you pick up a pack. Using your old shaving routine, that pack would last you about a year and eight months. But what if that same pack could last you more than six years? With ShaveAware’s products and technique, it can. 

At ShaveAware, we want you to get the best, closest shave of your life without creating huge amounts of plastic and water waste—and without engaging in risky, unprotected shaving with straight blades or safety razors. I invented RAZCLE because I was tired of getting passable shaves and constantly throwing out razors. When used as part of my refined shaving routine, RAZCLE greatly reduces the water you waste shaving, optimizes your blade utilization, and gives you a better, closer shave.

You might be surprised by how much water you waste while shaving–I was. I wanted to see how much water I actually send down the drain with a traditional wet shaving routine and compare it to how much I use while using RAZCLE and the ShaveAware Routine. Keep in mind that I already work hard […]