Now, more than ever, people are looking for ways to reduce their impact on the environment and ensure a more sustainable future.
In fact, a global survey by Gillette found that more than half (54%) of men ages 18-50 care about sustainability more now than they did in the past. Their awareness of and interest in environmental issues like clean water, plastic waste, and ocean conservation is not passive. The survey found that 95% of men have made at least one sustainable lifestyle change in the past year, including switching to reusable bags, recycling and composting regularly, and reusing products.
The shaving industry is paying attention to the public’s commitment to sustainability, with major brands announcing campaigns to reduce their environmental footprint.
Gillette has set sustainability goals and started to make significant progress towards them in an effort to use fewer resources by the year 2030.
They are focusing on several key areas, including reducing product and packaging waste, improving their manufacturing operations and supply chains footprint, and improving water conservation. The company’s goal is for 100% of their packaging to be recyclable by 2030, and they plan to increase the post-consumer recycled content in their offerings as well.
Gillette was one of the first companies in the industry to achieve “Zero Manufacturing Waste to Landfill” status across their global network of plants, and they have also reduced their energy use, saving enough energy over the past 10 years to power 17 million homes.
They have committed to:
- Achieving 100% renewable purchased electricity by 2030,
- Reducing greenhouse gas emissions for manufacturing by 50%, and
- Achieving a 35% reduction in water consumption per production by 2030.
Edgewell, parent company of shaving brand Schick, has also set their sights on sustainability by 2030. Their sustainability efforts are divided into three areas: brands, operations and supply chain, and people and communities.
Specific targets in their “10 Sustainability Commitments” include:
- Using 100% renewable electricity
- Reducing use of virgin petroleum-based plastic content in products and packaging
- Using 100% recyclable, compostable or reusable plastic packaging
- Reducing waste by 10% and pursuing zero waste to landfill across production facilities, and
- Driving a sustainability culture by ensuring each global location has a sustainability program to take action on localized efforts.
With many shavers switching to safety razors or even straight razors as a sustainable option, disposable and cartridge razor manufacturers must act fast to adapt to changing interest in sustainability. With these commitments by leading shaving brands, consumers can feel better about their choice to stick with the disposable and cartridge razors they know and love.
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